Business Developmentshould be at the core of every organization.
In some companies it includesnew ideastocreateopportunitiesor even expanding thebasicbusinesswith customers who will take companycompetencies intorelatedmarket space. Other times, itmay includeacquisitionsor whatever it takes to energizenewsensiblegrowth.
We work closely withclients to achievethisgrowth, whetherhigh-levelbusiness thinking, material or product development. Our role typically is to assist managementtofocus and identify opportunities to rapidly and successfully accessmarkets without unduetimeor expense.
One of the most important; least understood and poorly executed functions in many companies isbring new ideas to market.
It’s the life-blood of any organization and deserves special attention. Successful resultsgain satisfied and loyal customers who recognize and pay forvalue.
The idea ofcreating the nextwhiz-bang,super-widgetis always appealing, yet fewtake thetimetothinkthrough un-metindustryneeds, which abound. New ideasand going to marketdo NOT need to be expensive. The trick is to talk with brand-owners and not your potential customer.
Marketingwithinmany companiesis criticalensuringthenotorietyandreputation of the organizationiswidelyrecognized for its specialmarketniche,productcapability or even its trustworthiness and ethos,for example.
Marketing’s job, done right,willset the toneof howacompanywants to recognizedor projectitselftoothers.
This is a process that needs to be donecorrectly withexpertise. Think ofsuccessfulcompanies both in and out of your industry andyourimageof them. Yourimpressionsdidn’t happen by chance, whetherreliability,competencyor any number ofotherconscious or unconsciousintuitions.Don’t letthis opportunitywithin your organizationslipaway!